FISHMAN TRANSDUCERS
A trade ad aimed at an emerging market was prepared in conjunction with a Brochure and a periodical newsletter to announce and introduce what was then a fairly new technology, which Fishman trailblazed.
JUNGBUNZLAUER A Swiss company with a US branch, manufactures food additives and ingredients. Their ads run mainly in trade publications. A distinctive name and corporate colors help their ads to stand out from the crowd.
Trade Advert
A colorful partial page ad prepared
to run in a New England trade publication, for a niche market electrical contracting company.
Trade Advert
An
ad that appeared in a trade publication for a manufacturer of generic plastic products such as membership cards used in general commerce.
POOLS BY ANDREWS A regional swimming pool contractor which regularly advertises seasonal ads offering a variety of pool styles, personal service, expertise and related contracting services.
NANCY STEINBOCK VINTAGE POSTERS advertises in niche publications aimed at a market demographic which is most likely to purchase from her huge stock of wonderful vintage posters. Her ad placements run the gamut form glossy magazines to small town newspapers.
BRICKMAN'S Was an upscale store specializing in upscale bathroom, kitchen and fireplace housewares.The ads showing a wide range of products ran in upscale Boston magazines. The format was used frequently, and the photographs were changed regularly to update the campaign from month to month, which established a familiar look to it's target market.
LILY TRANSPORTATION This ad was aimed at the general trucking industry and placed in a trade magazine and directory which would give the company optimal exposure.... the company's trademark colors had already established a familiar look to it's target market.
Magazine Ad Black & white ad for a local architect and custom builder which ran in local publication on Cape Cod and the Islands
The ad campaign has maintained a constant "look" and so the corporate presence remains familiar to readers of the upscale magazines in which the ads are placed.
Advertising can be an arduous trade, so it is that creativity, media buying, copywriting and other tasks that all go into making advertising work as it should.
I acknowledge and thank Andrew Horvitz, of Horvitz Communications, Newton Centre, MA., Joey Baron of Baron Creative, Needham, MA, and Hal Green of Infinart Visual Communications, Newton Upper Falls,MA for their creativity, talent and collaborative spirit.
AD DESIGN &
ART DIRECTION
A well designed ad can do wonders for a company.
A well-maintained and consistent looking campaign not only sells products, but also maintains a strong visual presence.
This studio has a strong foundation in production, conceptual thinking, advertising campaigns and graphic design.
Working in advertising agencies in national and regional markets has established a modus operandi and a business philosophy of producing effective, truthful and factual advertising that sells.
