POOLS BY ANDREWS
Ever since beginning the relationship with Pools by Andrews, a concerted effort was made to maintain a
typographic and visual consistency in their advertising. This has been maintained very carefully, and is reflected in the design of their new catalogue. The cover and a spread design are shown here, See the catalogue by clicking here.
TRIFOLD PRODUCT BROCHURE for a chemical additive company from Switzerland. See the brochure
CLUB CENTENNIAL BOOK The Tedesco Country Club in Marblehead, Massachusetts, commissioned a 128-page,
5 color coffee table book which was compiled and published in time for the centennial
celebrations. See spreads here
PRODUCT BROCHURE Polaroid was once one of the most influentual Boston-based technology companies, and this brochure for their Polavision product was an good opportunity to shine. To see The brochure click here.
PRODUCT LINE CATALOGUE A simple solution to a catalogue design incorporated good staged photgraphy in an actual greenhouse, with simple layout and typography to produce an eye-catching design. To see the catalogue spreads please click here.
ANNUAL REPORT The Better Homes Foundation, a none-profit foundation with influential benefactors required a very low-cost design solution and an equally economical print budget. Click here to see the spreads.
DIRECT MAIL PACKAGE During the 80s and 90s, many direct mail packages were designed for Epsilon Data Management. One of their accounts was Emery Worldwide which I helped them bid for and win. Click here to see the package components.
HEALTH EFFECTS INTITUTE A design system was created for various reports which were published periodically. A typographic and visual consistency was established and maintained and two color printing was an economical budget solution.
NEWSLETTER Budget priorities and the need to spread available funds around to necessities such as packaging, documentation and advertising led to a very simple design solution... a black and white occasional newsletter. Click here to see the newsletter, ad and brochure that were timed to break at the same time.
CATALOGUE TRIFOLD BROCHURE for a string instrument luthier in need of an economical, attractive catalogue that would serve as a mailer, and as a takeaway at shows and festivals. See it here.
AUTOSPACE is a company that markets an innovative parking system which can be installed in existing buildings with limited space, or in new construction projects, when the high prices of real estate can be a factor. The photo-illustration on the front cover of this out-of-the-ordinary Pocket Folder (L) took a whimsical approach to solving a parking problem and the innovative solution on the inside flap (R) reveals the actual solution that would be built into an existing structure. The work on this folder preceded that of the logo and corporate image and stationery, so that when the best solution for the logo was eventually decided on, the folder had already been printed. Surf to the Logos page. To see the folder, click here.
Every company has needs that change depending on their current product line, a special occasion, or just the state of their budget balanced against the importance of maintaining a presence in their particular market.
Print design takes all of this into account, so whether the need is for an elaborate production solution for a bank brochure, or a long-term project designing a commemorative book, or a simple flyer... each case is important to the client commissioning the project. And, in each case clean design using good photography and well thought out graphics makes the end product stand out